Will Mars, Ph.D.,
Founder and President, Endurica
Dr. Will Mars is an international leader in the failure mechanics of rubber. He has received several awards for his scientific contributions and innovations, including the 2007 Sparks Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of SAE Fatigue Design & Evaluation committee.
Dr. Mars is the editor of the journal Rubber Chemistry & Technology, and past editor of Tire Science & Technology with 40+ peer-reviewed publications and a patent. His experiences and contributions span a topic range including material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics and fatigue life prediction methods.
Dr. Mars is the author of the Endurica fatigue life solver – the world’s first commercially available simulation for fatigue analysis of rubber. As founder and president of Endurica LLC, he promotes use of the simulation software worldwide through lectures and workshops.