There are many challenges that arise when assessing tire designs for durability: identifying the most sensitive design parameters, observing effects of material selection, managing large amounts of data, and calculating performance metrics are a few examples. We will present tools and techniques that can be used to address these challenges in tire engineering; furthermore, these methods can be adapted to many aspects of automotive design and analysis.

Will Mars, Ph.D.,
Founder and President, Endurica

Dr. Will Mars is an international leader in the failure mechanics of rubber. He has received several awards for his scientific contributions and innovations, including the 2007 Sparks Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of SAE Fatigue Design & Evaluation committee.

Dr. Mars is the editor of the journal Rubber Chemistry & Technology, and past editor of Tire Science & Technology with 40+ peer-reviewed publications and a patent. His experiences and contributions span a topic range including material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics and fatigue life prediction methods. 

Dr. Mars is the author of the Endurica fatigue life solver – the world’s first commercially available simulation for fatigue analysis of rubber. As founder and president of Endurica LLC, he promotes use of the simulation software worldwide through lectures and workshops.


Mike Koepp

Mike Koepp 
Senior Simulation Consultant, Adaptive Corporation

Mike Koepp is a senior simulation consultant at Adaptive Corporation.  Since joining Leading Edge Engineering (now the Simulation group at Adaptive) in 2007, Mike has worked as an application engineer, assisting customers across a wide range of industries in design and analysis projects, including advanced nonlinear FEA, durability, statistical variation analysis, optimization, and process automation.  Mike is also a certified technical support engineer aiding end-users of Adaptive’s value-added resale software offerings.


Monday, September 11th, 2017
DoubleTree by Hilton Hotel - Akron 
3150 W Market St, Akron, OH 44333

Registration: 8:00 - 8:30 a.m.
Workshop: 8:30 - 4:45 p.m.

Download the agenda!